Development of a Scalable Self-Service Advertising Platform for Enterprise Publishers and Brands

The client, a leading media and publishing organization, faces challenges in managing advertising campaigns efficiently due to manual processes, limited automation, and lack of an intuitive self-service interface for small advertisers. Existing systems are siloed, costly, and lack scalability, hindering rapid growth and market competitiveness.

A mid to large-sized digital media enterprise seeking to empower advertisers with independent campaign management tools, automate ad sales processes, and enhance scalability and security of their ad platform.

• Develop a comprehensive, enterprise-level self-service advertising platform that automates all stages of the ad sales cycle.
• Enable independent advertisers and media buyers to create, run, and monitor campaigns with minimal support, reducing operational workload by up to 90%.
• Support a wide range of targeting options including audience segmentation, geo, demographic, schedule, and frequency controls.
• Provide seamless integration capabilities with existing client systems such as ad servers, CRM, and payment gateways.
• Implement scalable architecture to ensure high availability, security, and cost efficiency suitable for global enterprise usage.

• User-friendly campaign creation and management interface for advertisers
• Advanced targeting options including audience, geo, gender, age, interests, day & time, frequency
• Integration with various third-party systems such as ad servers, lead management, CRM, ERP, DSP, IMS
• Payment processing and real-time campaign reporting with credit card support
• Role-based access controls and whitelabel capabilities for platform customization
• Responsive dashboard with campaign performance analytics and alerts

• Ad server systems for campaign delivery
• Payment gateways for direct invoicing and credit card processing
• Customer Relationship Management systems
• Analytics and reporting tools
• Third-party targeting and audience data providers

• High availability with 99.9% uptime SLA
• Scalability to support a growing user base and campaign volume
• Robust security aligning with industry standards, including ISO 27001 compliance
• Cost-efficient resource utilization via cloud optimization and monitoring tools
• Proactive monitoring through tools akin to CloudWatch, custom metrics, and alarms

The implementation of this self-service advertising platform is expected to reduce operational workloads by up to 90%, increase campaign automation, and support enterprise growth. It will facilitate rapid onboarding of new advertisers, enhance scalability and security, and improve overall client satisfaction, enabling the client to maintain a competitive edge in the digital advertising landscape.