Development of a Scalable, Personalized Offer Management System for Automotive Digital Sales

The client faces high operational costs, sluggish system performance, and limited scalability in their existing in-vehicle digital product purchase solution. Ambiguous business requirements and suboptimal user experience hinder effective sales strategies and personalized customer engagement, necessitating a comprehensive system overhaul.

A mid-to-large automotive manufacturer specializing in premium and sports vehicles seeking to enhance their digital sales platform through personalized and dynamic product offerings.

• Design and implement a scalable, microservices-based architecture to support dynamic product catalog and offer management.
• Enable the creation and customization of intricate, customer-tailored offers swiftly and efficiently.
• Improve overall system performance and responsiveness to enhance user experience.
• Allow business teams to dynamically adjust product offerings based on detailed customer profiles, car models, regions, and other relevant criteria.
• Reduce operational costs through automation and optimized system workflows.
• Increase sales effectiveness by providing advanced sales tools and targeted marketing capabilities.

• Microservices-based backend architecture supporting modularity and scalability.
• Dynamic product catalog that adjusts based on rules for car models, regions, and customer profiles.
• Intuitive frontend interface enabling rapid creation and presentation of personalized offers.
• Integration with existing product repository and catalog systems.
• Business Process Management (BPM) tools for automating and optimizing sales workflows.
• Role-based access controls for business teams managing offers and catalogs.
• Analytics and reporting modules for tracking offer performance and customer engagement.

• Product repository and catalog systems for inventory data
• Customer data platforms for profiling and personalization
• Business Process Management (BPM) tools for workflow automation
• Analytics platforms for performance insights
• External marketing and sales tools (e.g., CRM, advertising APIs)

• System should support a scalable architecture capable of handling increasing user loads with minimal latency.
• Performance targets include fast response times for offer creation and catalog customization, ideally under 2 seconds.
• Ensure data security and compliance with automotive industry standards and privacy regulations.
• High availability with 99.9% uptime to support 24/7 sales operations.
• Extensible architecture to accommodate future feature additions and integrations.

The new offer management platform is expected to significantly improve operational efficiency by streamlining product catalog creation and customization processes. It will empower business teams with greater control over tailored offers, increasing sales effectiveness and customer engagement. Anticipated outcomes include faster deployment of personalized offers, reduced operational costs, and enhanced user experience, leading to higher conversion rates and improved market competitiveness.