Development of a Scalable Open Source Digital Marketing Platform with Multi-Client Hosting

The client currently lacks a reliable partner for technical support and platform development, facing issues such as rapid market evolution, high workload overflow, need for fast deployment, and managing a large volume of client websites within a centralized infrastructure. They require a robust and scalable solution to support dynamic customer interactions and continuous updates while controlling costs.

A mid-sized marketing technology provider seeking to deliver a highly scalable, centralized platform to manage thousands of client websites and campaigns with continuous deployment capabilities.

• Implement a flexible, open source-based content management system supporting multi-tenant architecture with over 2000 client websites.
• Enable continuous integration and deployment workflows for rapid feature rollout and updates.
• Ensure high performance, security, and scalability to handle increasing volumes of client websites and interactions.
• Provide centralized hosting and orchestration solutions to simplify management and reduce operational overhead.
• Support a dynamic environment capable of adapting quickly to changing market and client needs.

• Modular API development for extensibility and custom integrations
• Support for a hierarchical content management system tailored to marketing needs
• User experience design optimized for ease of use by non-technical marketing teams
• Front-end development capabilities for dynamic, engaging website interfaces
• Infrastructure support including automated provisioning, scaling, and maintenance
• Automation of quality assurance and testing through continuous integration pipelines
• Deployment automation supporting multiple updates per day
• Monitoring and performance analysis tools to identify and address pain points

• External monitoring tools for performance and security analysis
• Client management and authentication systems
• Third-party marketing tools or APIs as required

• Scalability to support over 2,000 client websites and concurrent interactions
• High performance with rapid deployment cycles (multiple releases per day)
• Robust security frameworks to protect client data and privacy
• Availability and reliability suitable for a mission-critical SaaS environment

The project aims to enable the client to efficiently manage and deploy a scalable, high-performance marketing platform supporting thousands of client websites with continuous updates. This will drive faster time-to-market for new features, improve platform stability and security, and facilitate flexible adaptation to market changes, ultimately enhancing customer satisfaction and increasing operational margins.