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Development of a Scalable Online Marketplace Platform for Motorbike Retail and Accessories
  1. case
  2. Development of a Scalable Online Marketplace Platform for Motorbike Retail and Accessories

Development of a Scalable Online Marketplace Platform for Motorbike Retail and Accessories

kitrum.com
eCommerce
Consumer products & services

Identified Challenges in Building a High-Performance Motorcycle E-Commerce Platform

The client requires a reliable, scalable online marketplace to support high traffic volumes (up to 150,000 visitors per day) and manage a catalog of approximately 2,000 products. Existing systems lack seamless integration with POS, ERP, and CRM platforms, leading to inefficiencies and poor customer experience during high-demand periods.

About the Client

A mid-sized online retailer specializing in motorcycle sales and accessories, aiming to serve a large customer base with an engaging digital storefront.

Goals for Developing an Advanced Motorcycle E-Commerce Platform

  • Create a robust and scalable online marketplace capable of supporting high visitor traffic and extensive product catalog.
  • Enhance user experience with features like Wishlist, Product Lookbook, and personalized shopping functionalities.
  • Integrate the eCommerce platform with existing POS, ERP, and CRM systems for streamlined operations.
  • Implement a flexible architecture using modern technology stacks to enable future expansion and feature additions.
  • Achieve improved operational efficiency and increased customer acquisition through innovative platform features.

Core Functional Specifications for the Motorcycle Marketplace System

  • Responsive online storefront for browsing motorcycles and accessories.
  • Product catalog management supporting thousands of SKUs.
  • Wishlist functionality enabling customers to save and compare products.
  • Lookbook feature showcasing curated product collections.
  • Integration with POS, ERP, and CRM platforms for synchronized inventory, order processing, and customer data management.
  • User account management with personalized recommendations and order history.
  • Secure checkout process supporting multiple payment options.

Recommended Technologies and Architectural Approach

React for frontend development to ensure a dynamic and responsive user interface.
A scalable eCommerce engine, such as Magento or similar, as the core platform.

Essential External System Integrations

  • POS system for real-time sales and inventory updates.
  • ERP system for streamlined order and supply chain management.
  • CRM platform for customer relationship management and marketing automation.

Critical Non-Functional System Requirements

  • Platform must support at least 150,000 daily visitors with minimal latency.
  • System should handle around 2,000 product SKUs efficiently.
  • Security protocols must ensure safe transactions and protect customer data.
  • Architecture should be flexible enough for future feature enhancements and scaling.

Projected Business Outcomes from the Platform Development

By implementing this platform, the client expects to increase their customer base, improve user engagement through innovative features, and achieve operational efficiencies via system integrations. Anticipated results include supporting high traffic volumes seamlessly, expanding product listings, and boosting overall sales revenue.

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