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Enhanced Web Platform for Scalable Matchmaking and User Engagement
  1. case
  2. Enhanced Web Platform for Scalable Matchmaking and User Engagement

Enhanced Web Platform for Scalable Matchmaking and User Engagement

kitrum.com
Business services
Other industries

Identifying Core Challenges in Scaling Personalized Matchmaking Services

As the client expands their personalized matchmaking platform, they face challenges in increasing the capacity of matchmakers, reducing the time from user registration to the first interaction or date, and maintaining high-quality matchmaking performance. Additionally, existing legacy systems hinder scalability and user experience, necessitating a modern, integrated web solution with robust performance and security measures.

About the Client

A mid-sized personalized service provider specializing in connecting clients through human-led matchmaking or similar personalized processes, aiming to scale operations and improve user experience.

Strategic Goals for Modernizing and Scaling the Matchmaking Platform

  • Increase the capacity and efficiency of matchmakers to handle larger user volumes without compromising match quality.
  • Reduce the average time from user registration to the first scheduled interaction or date by approximately 20%.
  • Redesign and rearchitect the existing platform for improved scalability, performance, and user experience.
  • Implement comprehensive QA processes, including automated testing and performance monitoring, to ensure reliable system updates.
  • Enhance communication workflows among matchmakers, candidates, and clients to support seamless collaboration across time zones.
  • Leverage data analytics for insights into user behavior and process optimization.

Functional Specifications for a Modernized Matchmaking Web System

  • User onboarding module with simplified, efficient registration process.
  • Matchmaker interface for search, notes, and match planning.
  • Candidate screening and approval workflow, including communication tools.
  • Date planning and scheduling integration.
  • Feedback collection post-interactions to inform future matches.
  • Secure private profiles with screening processes such as criminal and video verification.
  • Data analytics dashboard for trend analysis and process optimization.
  • Robust performance monitoring and reporting tools.
  • Automated testing frameworks for functional, regression, accessibility, and security testing.

Preferred Technologies and Architectural Approach for Scalable Web Development

Microservice architecture to enable modular development and scalability.
JavaScript, TypeScript, Node.js, PHP for backend and frontend development.
Automated testing frameworks such as Cypress (TypeScript), with considerations for Playwright.
Performance monitoring tools to track system health and responsiveness.
Use of Jira and Confluence for agile project management.

Essential System Integrations for a Cohesive User Experience

  • External verification systems for criminal records and video screening.
  • Scheduling and calendar APIs for date planning.
  • Analytics tools for data insights.
  • Communication platforms supporting real-time messaging (e.g., Slack, email gateways).

Non-Functional Requirements for High-Performance, Secure Web Platform

  • System scalability to support increased user volume while maintaining responsiveness.
  • Performance benchmarks reducing registration-to-first-date time by at least 20%.
  • Security protocols ensuring data privacy, especially for private profiles and screening data.
  • Reliability with minimal downtime and robust alerting for issues.
  • Accessibility and usability compliance for diverse user demographics.

Projected Business Outcomes from Platform Modernization

The new web platform is expected to significantly enhance user engagement and operational efficiency, including a reduction of approximately 20% in the time from registration to first interaction. It aims to support a larger matchmaker workforce, improve matchmaking quality, and provide data-driven insights for ongoing process optimization, ultimately fostering stronger client relationships and scalable growth.

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