The client faces difficulties in expanding beyond localized markets due to outdated platform architecture, limited social engagement features, and lack of intelligent content discovery mechanisms. This hampers user engagement, scalability, and internationalization efforts, restricting growth potential and global reach.
A mid-sized educational technology startup aiming to establish a global online learning marketplace combining elearning tools, social networking, and content discovery features.
The new platform is expected to significantly improve user engagement and retention through engaging social features and intelligent search. It aims to support international expansion, ultimately increasing the user base and revenue. The scalable infrastructure will enable handling increased traffic efficiently, leading to enhanced market competitiveness and lasting platform sustainability.