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Development of a Scalable Online Advertising Platform with Advanced Search and Localization Features
  1. case
  2. Development of a Scalable Online Advertising Platform with Advanced Search and Localization Features

Development of a Scalable Online Advertising Platform with Advanced Search and Localization Features

altoroslabs.com
Advertising & marketing
Information technology
eCommerce

Identifying Challenges in Building a Robust and User-Friendly Online Advertisement System

The client requires a high-capacity online advertising portal capable of supporting up to one million clicks per month, with the ability to manage half a million advertisements annually and to serve 250,000 registered users. The system must facilitate efficient filtering by 5,000 categories, support bookmarking, fast search with text and image-based queries, and seamless integration with maps and social media. Ensuring scalability, performance, and ease of configuration for different countries are key pain points, compounded by the need for offline functionalities, secure data exchange, and future extensibility.

About the Client

A large-scale digital advertising platform provider aiming to offer an intuitive, customizable web and mobile portal for personal and commercial advertisements across multiple regions.

Goals for Developing a Next-Generation Advertising Platform

  • Design and implement a scalable web and mobile system that handles extensive user activity and content volume with consistent high performance.
  • Create a user-friendly interface facilitating quick navigation through complex hierarchical categories and subcategories.
  • Enable advanced search capabilities utilizing text queries and four-symbol identification codes, with fast response times.
  • Incorporate social media integration and geolocation services to enhance user engagement and service relevance.
  • Support multi-country configurations including local languages, currencies, and network codes for SMS-based payments.
  • Develop robust synchronization between web and mobile platforms supporting online and offline modes with secure, error-free data exchange.
  • Establish a flexible, modular architecture allowing easy customization and future feature expansion.

Core Functionality Specifications for the Advertisement Platform

  • High-capacity web portal supporting 1 million+ clicks per month
  • Management of 500,000+ ads per year with categorization based on 5,000 features
  • User bookmarking with folder organization for personalized content management
  • Optimized search algorithms enabling rapid search by text and four-symbol identification codes
  • Location tracking using GPS to identify and offer nearby services and shops
  • Integration with Google Maps for visual service location and navigation
  • Multilingual support, including local currency and date formats per country configuration
  • Multi-tiered user management with configurable access levels
  • Social media integration with Facebook and Twitter for sharing, login, and engagement
  • Support for multiple online payment options enabling quick advertisement posting
  • Advanced reporting tools to generate activity, transaction, and performance reports
  • Admin interface for site configuration, user management, banner placement, and transaction recording

Preferred Technical Stack and Architectural Approach

ASP.NET MVC for a modular, maintainable, and high-performance codebase
MS SQL Server with clustering and Web farm architecture for scalability and reliable performance
Use of Visual Studio Ultimate Edition for load testing and activity emulation
GPS technology for location-based services
Secure data transmission and error detection mechanisms during synchronization
Cloud or on-premises deployment architecture that supports hardware upgrades and expansion

Essential External System Integrations

  • Google Maps API for geolocation and navigation features
  • Social media platforms (Facebook, Twitter) for sharing and authentication
  • Mobile network operators for SMS payment processing with country-specific network codes
  • Payment gateways supporting various online payment methods

Critical Non-Functional System Requirements

  • System scalability to support an unlimited number of users and content volume
  • Consistent fast performance with high responsiveness during peak loads
  • Secure data handling with encryption and error detection
  • Offline mode capabilities with synchronization for web and mobile devices
  • Easy configurability for multi-country support, including language, currency, and regional settings
  • Reliability with minimal downtime and fault tolerance

Projected Business Benefits and Performance Outcomes

The implementation of this scalable, feature-rich online advertising system is expected to support up to one million user interactions per month, manage half a million advertisements annually, and serve a large user base with rapid search and filtering capabilities. The platform will enable quick advertisement placement across multiple regions, enhance user engagement through social media integration, and facilitate detailed activity and transaction reporting, ultimately increasing market reach and operational efficiency.

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