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Development of a Scalable Newspaper Delivery Platform with Multi-Publisher Integration and Voucher Management System

clock.co.uk

Media

ECommerce

Logistics

Challenges in Print Sales Growth and Customer Acquisition

Traditional print sales declining due to digital disruption; need to attract new readers through free delivery incentives while maintaining relationships with independent newsagents; requirement for scalable infrastructure to handle sudden traffic spikes during crises.

About the Client

A leading UK-based media company owning national newspapers including The Times and The Sun, seeking to expand print circulation through digital innovation.

Objectives for the Digital Platform Development

Increase print newspaper sales through free home delivery trials
Expand reach to previously unknown customers via digital channels
Create a unified platform supporting multiple publishers and titles
Ensure seamless integration with existing newsagent networks and voucher systems

Core Platform Functionalities

Postcode-based newsagent directory lookup
Multi-publisher title selection with delivery frequency options
Automated voucher generation (print/digital mail)
API integrations for data synchronization
Real-time analytics dashboard for publishers

Technology Stack Requirements

Responsive web framework (React/Angular)

Secure backend (Node.js/.NET)

Cloud infrastructure (AWS/Azure)

Database (PostgreSQL/MongoDB)

System Integration Needs

News UK data center APIs
Third-party voucher fulfillment services
Publisher CRM systems
Marketing analytics tools (Google Analytics, Adobe)

Operational Requirements

High scalability for traffic spikes (e.g., 50,000%+ increases)
Enterprise-grade security for user data
99.9% system uptime SLA
Multi-tenancy support for publishers

Expected Business Impact

Projected 300-500% increase in print circulation during promotional periods, with 20+ publishers onboarded within first year; enhanced customer data acquisition for targeted marketing; proven resilience during crisis periods with 48,000% conversion growth handled without downtime.