Development of a Scalable Multivendor Email Marketing and Affiliate Management Platform

The client faces difficulties in managing high-volume, behavior-driven email marketing campaigns across multiple vendors and affiliates, ensuring high deliverability, accurate lead tracking, and fair revenue sharing. Additionally, the client aims to increase organic traffic through SEO-optimized web assets to maximize lead generation and revenue.

A mid to large-sized marketing agency or platform provider seeking to optimize email campaign distribution, manage multi-vendor partnerships, and enhance organic traffic through SEO-optimized web properties.

• Design and implement a scalable multivendor platform supporting seamless API integrations for lead delivery from multiple sources.
• Develop advanced email campaign tools with behavior-driven content personalization, warmup procedures, and routing algorithms to achieve high deliverability (targeting over 97%) and engagement (targeting above 24.5% conversion rate).
• Create an intuitive web interface for affiliates and vendors to monitor real-time lead performance, earnings, and analytics.
• Automate revenue distribution processes to ensure transparency and fairness between affiliates and the platform.
• Build an SEO-optimized website with features such as a blog, location/ZIP code detection, and optimized content to drive organic traffic and increase lead conversion rates.
• Ensure the system can handle large-scale email distributions, up to 1 million emails per month, with dynamic scaling and performance optimization.

• Multivendor integration via robust APIs to aggregate and distribute leads effectively.
• Behavior-driven email content personalization and dynamic routing for high deliverability and engagement.
• Email domain warmup and reputation management tools to ensure >97% delivery rates.
• Real-time dashboards for vendors and affiliates to track lead performance, earnings, and metrics.
• Automated revenue distribution algorithms ensuring transparent payout processes.
• SEO-optimized website with location and ZIP code detection to enhance user targeting and organic traffic.
• Scalable infrastructure supporting high request volumes, with auto-scaling and load balancing to handle peak loads.
• Quality assurance mechanisms and monitoring tools for ongoing performance and deliverability improvements.

• Email service providers (e.g., SES or equivalent) for reliable email delivery
• Job listing portals or data sources for automatic job post retrieval
• Affiliate and vendor management APIs for lead and payout tracking
• SEO tools and location detection services for website optimization
• Analytics and reporting tools for real-time performance monitoring

• System must support at least 1 million emails sent per month with high deliverability (>97%)
• Platform should handle thousands of requests per second during peak traffic
• Dynamic auto-scaling capability to maintain SLAs during traffic spikes
• Data security compliance, including privacy and GDPR considerations
• High availability with 99.9% uptime guarantees
• Robust monitoring and alerting systems for performance and deliverability issues

The platform aims to significantly increase the efficiency and scale of email marketing campaigns, achieving over 97% delivery rates and a 24.5% or higher conversion rate. It will enable fair, automated revenue sharing among vendors and affiliates, improve organic traffic via SEO-optimized web assets, and support scalable operations capable of handling up to 1 million emails monthly. Overall, this will enhance client revenue streams, strengthen partner relationships, and establish a competitive advantage through advanced automation and real-time insights.