The client’s existing auction engine cannot support large participant volumes or all desired auction types such as English, Dutch, and reserve/no reserve auctions. Performance constraints hinder user engagement, especially during high-traffic events, and current systems lack integrated support for mixed in-person and online bidding modalities, compromising operational flexibility and scalability.
A large-scale media organization hosting diverse live and online auction events, requiring a robust platform to handle high participant volume and multiple auction formats.
The new auction platform aims to meet enhanced functional and performance requirements, allowing the client to support high-volume, diverse auction events seamlessly. Expected outcomes include improved user participation via mobile devices, scalable infrastructure able to handle rising loads, and reduced system bottlenecks, ultimately enabling the client to conduct a broader range of auction formats efficiently with robust operational insights. These improvements are projected to significantly boost participant engagement and operational capacity.