Development of a Scalable Mobile Platform for Media Content Consumption and Engagement

The client currently lacks a dedicated mobile platform, resulting in fragmented content consumption experience, suboptimal video playback quality, difficulties in accessing exclusive content securely, and challenges in facilitating seamless guest participation in live interviews. These issues hinder user engagement, retention, and overall content delivery efficiency across platforms.

A rapidly growing digital media company specializing in podcasts, live streaming, and news coverage on cultural and political topics, aiming to enhance user engagement and content accessibility.

• Achieve a significant increase in user engagement time (target approximately 28%)
• Drive rapid adoption with over 5,000 downloads within the initial week of launch
• Improve user retention rates by approximately 23%
• Reduce video playback interruptions by about 35%
• Deliver a seamless, high-performance mobile experience compatible across iOS and Android devices

• Integration of embedded video streaming APIs (e.g., YouTube and Rumble) with support for background play and picture-in-picture (PiP) modes to enhance video engagement
• Custom news and media content feed enabling real-time updates and uninterrupted browsing experience
• Secure, quick login system leveraging existing user authentication infrastructure for seamless access to member-only content
• Guest login portal facilitating secure, session-based access for interview participants without full registration
• Optimized navigation and playback controls tailored for various device screen sizes and hardware configurations

• Video streaming platforms (e.g., YouTube API, Rumble API)
• Existing user authentication systems
• Content management systems for dynamic content updates

• Cross-platform performance consistency across iOS and Android devices
• Optimized media delivery with minimal playback interruptions (< 35%)
• Secure authentication and guest session management
• Scalability to handle growing user base and content volume

The project is anticipated to substantially enhance user engagement by approximately 28%, achieve rapid user adoption with over 5,000 downloads in the first week, increase user retention by around 23%, and reduce video playback issues by 35%. These improvements will foster greater content consumption, audience retention, and overall platform performance.