Development of a Scalable Mobile Marketing Automation Platform for Local Businesses

Local small and medium-sized businesses often lack access to modern marketing automation tools that can help them reach targeted audiences, optimize advertising budgets, and build customer loyalty. Their current solutions are fragmented, complex, or outdated, hindering their ability to compete effectively in a digital-first environment. Additionally, scaling their customer base and managing multi-platform campaigns pose significant challenges.

A mid-sized company providing digital marketing solutions to local retail stores, restaurants, and service providers seeking to enhance their targeted advertising and customer engagement through a mobile app platform.

• Design and deploy a mobile-based marketing automation platform that simplifies campaign creation and management for local businesses.
• Enable integration with major social media platforms and point-of-sale systems to facilitate seamless campaign execution.
• Support a growing database of marketing prospects, aiming to scale the reach to over 20 million targeted records for regional campaigns.
• Provide tools for detailed analytics, allowing users to monitor and optimize campaign performance.
• Facilitate remarketing and customer loyalty initiatives by enabling targeted ads to past consumers.
• Improve user experience with an intuitive, five-step onboarding and campaign setup process to promote quick adoption.

• User account creation and secure login process
• Integration capabilities with major social media platforms (e.g., Facebook, Instagram, TikTok)
• Linking with point-of-sale systems and customer databases for targeted advertising
• Simplified campaign creation workflow with five straightforward steps
• Target audience selection based on geographical and behavioral data
• Budget allocation and real-time campaign performance analytics
• Remarketing tools to re-engage previous customers through targeted ads
• View and analyze detailed campaign metrics to refine marketing strategies

• Social media platforms (Facebook, Instagram, TikTok)
• Point-of-sale systems and customer databases
• Payment gateways for billing and budgeting
• Analytics and reporting tools

• Scalability to support a database exceeding 1 billion records
• High system performance with real-time analytics and campaign updates
• Data security and compliance with relevant privacy standards
• User-friendly interface with minimal onboarding steps

The developed platform is expected to enable local businesses to reach larger and more targeted audiences efficiently, reducing customer acquisition costs to approximately $20 per prospect. It will facilitate growth of the customer database to over 20 million records, improve campaign ROI through advanced analytics, and foster customer retention via remarketing capabilities, contributing to sustained regional business growth.