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Development of a Scalable Mobile Commerce Application for a Leading Footwear Retailer

thedroidsonroids.com

Retail

eCommerce

Consumer products & services

Mobile Channel Modernization Challenges

Existing mobile channel lacked modern UX/UI design, suffered from complex user journey, inconsistent brand experience across platforms, limited personalization capabilities, and failed to meet growing customer expectations for seamless digital shopping experiences.

About the Client

Largest footwear retail company in Central Europe operating both physical stores and digital channels

Strategic Business Goals

Boost mobile channel sales by 280% through enhanced digital experience
Increase active users by 120% year-over-year
Expand market reach across 8 markets with 250% growth in app downloads
Maintain 4.5+ average rating on app stores
Enhance user engagement through personalized shopping experiences

Core System Capabilities

Advanced product browsing with smart filters and swipe-based navigation
Multi-payment gateway integration (PayU, Blik, bank transfers)
Real-time product availability across physical stores
Barcode scanning for instant product information
Personalized product recommendations engine
Integrated CCC Club loyalty program management
Interactive styling inspiration with social sharing
Seamless wishlist and shopping cart synchronization
Store locator with Google Maps integration
In-app order tracking and return management

Technology Stack Requirements

Swift 5.x for iOS development

Kotlin for Android development

VIPER architecture for iOS

MVVM + Clean Architecture for Android

Firebase analytics

Synerise personalization engine

SnapKit for iOS layout

Retrofit for Android networking

Third-Party System Integrations

PayU payment gateway
Blik mobile payment solution
Google Maps API
AppsFlyer analytics
Olapic Instagram content integration
Crashlytics crash reporting
Synerise recommendation engine

System Quality Attributes

Cross-platform consistency across iOS and Android
100% scalability for seasonal traffic spikes
End-to-end payment transaction security
Sub-2 second page load times
99.9% system availability SLA
GDPR-compliant data handling

Expected Business Outcomes

Projected 280% increase in mobile sales revenue, 120% growth in active users, and 250% expansion in app downloads across 8 markets. The platform will maintain 4.5+ average app store ratings while enabling 30% higher customer retention through personalized experiences and seamless omnichannel integration.