Development of a Scalable Loyalty and Cashback Platform for E-commerce Engagement

The client faces difficulties in increasing user acquisition, enabling seamless rewards redemption, and integrating loyalty functionalities into various online stores. Additionally, their existing platform requires a modernized architecture to support rapid growth, cross-platform accessibility, and advanced features such as social sign-on and real-time notifications.

A rapidly growing online retail platform seeking to enhance customer loyalty, engagement, and conversion through integrated rewards and social sign-on features.

• Implement a comprehensive loyalty and cashback system to enable users to monetize profile information and earn rewards while shopping.
• Develop social sign-on functionality integrating platforms such as Facebook, Google, and Firebase to streamline user registration.
• Create a seamless rewards redemption flow from account to purchase, improving user experience.
• Build embed-able widgets allowing online shops to incorporate rewards functionalities easily, increasing partner engagement.
• Redesign platform architecture to support scalable backend services and responsive frontend interfaces.

• User profile management with reward and cashback tracking
• Social sign-on integration via Facebook, Google, and Firebase
• Notification system for reward updates and promotional alerts
• Rewards redemption workflow enabling points conversion into discounts or cashback
• Seamless point redemption flow from user account to purchase completion
• Custom widget for online retailers to embed reward functionalities into their websites
• Responsive design supporting mobile Flutter applications and web interfaces

• Social media platforms (Facebook, Google, Firebase) for social sign-on
• Notification services for real-time alerts
• E-commerce platforms or online shop SDKs for embedding reward widgets

• System scalability to handle increasing user base and transaction volume
• High performance with minimal latency for real-time notifications and reward processing
• Secure handling of user data and transaction information
• Responsive UI supporting mobile and web interfaces

The development of this loyalty and cashback platform aims to significantly improve user acquisition and engagement, with an estimated fivefold increase in team capacity to support demand. The modernized architecture will accelerate time to market, enhance scalability, and position the client to thrive amidst evolving ecommerce industry trends and increasing competition.