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Development of a Scalable Internal Analytics Dashboard for Travel Industry Enterprises
  1. case
  2. Development of a Scalable Internal Analytics Dashboard for Travel Industry Enterprises

Development of a Scalable Internal Analytics Dashboard for Travel Industry Enterprises

elinext.com
Travel
Business services

Identifying Data Visibility Gaps for Travel Service Providers

Travel industry enterprises often face challenges with fragmented data sources and manual reporting processes, leading to limited real-time insights, operational inefficiencies, and difficulty in decision making amidst growing data volumes and diverse service offerings.

About the Client

A mid-sized travel agency looking to enhance its data insights and operational efficiency through digital solutions.

Objectives for Enhanced Data Analytics and Process Automation

  • Design and develop an internal analytics dashboard that consolidates data from multiple sources for comprehensive visibility.
  • Automate report generation and data aggregation to reduce manual effort and improve accuracy.
  • Ensure the system supports scalability to handle increasing data volumes and user access demands.
  • Improve decision-making speed and quality through real-time analytics and reporting capabilities.

Core Functional Requirements for the Analytics Dashboard

  • Data Integration Module: Connects and consolidates data from sources such as booking systems, CRM, and third-party APIs.
  • Customizable Dashboards: Provides user-specific dashboards with real-time metrics, visualizations, and alerts.
  • Automated Reporting System: Generates scheduled and on-demand reports to facilitate quick decision-making.
  • User Management & Access Control: Ensures secure login, role-based permissions, and audit trails.
  • Mobile Compatibility: Allows access to key reports and dashboards via mobile devices for on-the-go decision-making.
  • Data Export & Sharing Capabilities: Enables exporting reports in various formats and sharing insights across teams.

Preferred Technology Stack and Architectural Approach

Web-based platform built using modern JavaScript frameworks (e.g., React or Angular)
Backend services with scalable server-side technologies (e.g., Node.js, Python)
Cloud hosting for scalability and reliability (e.g., AWS, Azure, or GCP)
Use of data visualization libraries (e.g., D3.js, Chart.js)

External System Integrations Needed

  • Booking and reservation systems API
  • Customer Relationship Management (CRM) systems
  • Third-party travel data providers
  • Authentication and identity management systems

Key Non-Functional System Requirements

  • System Scalability: Support up to 10,000 concurrent users with minimal performance degradation.
  • Performance: Dashboard data refresh rates under 2 seconds for real-time accuracy.
  • Security: Ensure compliance with relevant data protection regulations and implement role-based access controls.
  • Availability: 99.9% uptime SLA for critical analytics features.

Anticipated Business Impact and Benefits

The implementation of the analytics dashboard is expected to streamline data access and reporting processes, reducing manual effort by at least 30%, enabling faster decision-making, and improving strategic insights. It aims to support the company's growth objectives by managing increasing data complexities efficiently.

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