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The client faces declining user retention due to limited app functionality, lack of integration with popular wearable devices, and insufficient personalized health insights. Additionally, the existing platform struggles with scalability during peak usage periods.
A tech-driven fitness company offering digital solutions for personal health management and wearable device integration.
The upgraded platform is projected to increase monthly active users by 40%, reduce churn by 25%, and enable entry into the enterprise wellness market. Integration with wearables will expand the addressable device market by 80%, while improved scalability will reduce infrastructure costs by 30% through optimized cloud resource utilization.