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Development of a Scalable E-commerce Platform with Enhanced User Engagement Features

unosquare.com

eCommerce

Retail

Information technology

Challenges Faced by the Client

The client experienced declining user engagement due to a static platform design, inability to scale during peak traffic periods, and lack of personalized customer experiences. Legacy systems also hindered seamless integration with modern analytics and payment gateways.

About the Client

A multinational e-commerce company specializing in online retail with a focus on global market expansion and customer-centric digital solutions.

Project Goals

Increase user engagement by 40% through personalized features
Ensure platform scalability to handle 10x traffic spikes during sales events
Improve customer retention via enhanced user experience
Integrate real-time analytics and secure payment systems

Core System Requirements

AI-powered product recommendation engine
Real-time inventory and pricing updates
Multi-channel payment gateway integration
User behavior analytics dashboard
Mobile-first responsive design

Technology Stack Preferences

React.js

Node.js

MongoDB

AWS Lambda

GraphQL

System Integration Needs

Stripe/PayPal payment APIs
Google Analytics 4
CRM system (Salesforce)
Third-party logistics APIs

Performance and Security Standards

99.99% uptime SLA
PCI DSS compliance
Sub-2-second page load times
Auto-scaling infrastructure

Expected Business Outcomes

Projected 35% increase in conversion rates, 50% reduction in server costs through optimized cloud architecture, and improved customer lifetime value through personalized engagement features. The platform will support entry into three new international markets within 12 months.