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Development of a Scalable E-commerce Platform with Enhanced User Engagement

unosquare.com

eCommerce

Information technology

Retail

Challenges in User Retention and Platform Scalability

The client faces difficulties in retaining users due to a lack of personalized shopping experiences and struggles with handling traffic spikes during peak sales periods, leading to lost revenue and customer dissatisfaction.

About the Client

A multinational e-commerce company offering online retail services and digital solutions to businesses.

Key Goals for Platform Enhancement

Implement personalized product recommendations to improve user engagement
Ensure seamless scalability to handle high traffic volumes
Enhance mobile responsiveness for a consistent user experience
Integrate secure payment gateways to reduce transaction failures

Core Functionalities and Features

AI-powered recommendation engine based on user behavior
Auto-scaling cloud infrastructure for traffic management
Mobile-optimized interface with offline browsing capability
Multi-payment gateway integration with fraud detection

Technology Stack Preferences

React.js

Node.js

AWS Lambda

MongoDB

TensorFlow.js

Third-Party System Integrations

Google Analytics
Stripe Payment API
Shopify POS
AWS CloudFront

Non-Functional Requirements

99.99% uptime guarantee during peak traffic
Response time under 2 seconds for 95% of requests
End-to-end encryption for user data and transactions
Support for 10,000 concurrent users without performance degradation

Anticipated Business Impact

The upgraded platform is expected to increase user retention by 40%, reduce cart abandonment by 25%, and support a 50% growth in transaction volume during peak periods, positioning the client as a leader in scalable e-commerce solutions.