The client faces increasing online sales demands, but current digital infrastructure limits scalability and customer experience. They seek to develop a modern, flexible eCommerce website that reflects their brand standards, provides robust product customization options, and supports integration with multiple supplier databases for real-time catalog access. Additionally, they aim to reduce operational costs by moving away from custom backend solutions while maintaining strong customization capabilities.
A mid-sized retail company specializing in in-house manufactured products and direct supplier sourcing, aiming to enhance its online sales presence with a highly customizable shopping experience.
The new scalable eCommerce platform is expected to significantly increase online sales by providing a superior customer experience and seamless customization capabilities. Integration with supplier databases will enable real-time catalog updates, reducing manual updates and operational costs. Transitioning to an open-source framework will decrease maintenance expenses and allow for future feature expansion, ultimately supporting sustained business growth and competitiveness in the online retail market.