The client requires a scalable and cost-effective eCommerce platform capable of handling high volumes of concurrent users, with integrations for various services, detailed reporting, and seamless redemption of local goods and experiences. The previous infrastructure faced challenges with managing traffic load and scaling efficiently, limiting business growth potential.
A mid-sized company aiming to create a comprehensive online marketplace for local experiences, products, and getaways targeting regional customers.
The development of this scalable eCommerce platform is expected to enable the client to support over 349,000 active users monthly, facilitate over 182,000 web subscribers, with continuous growth in email subscriptions and engagement rates. The platform will promote increased sales of local experiences and products, improve operational efficiency through detailed analytics, and provide a foundation for future expansion into new markets or segments.