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Development of a Customer Vehicle Management and Notification Mobile Application
  1. case
  2. Development of a Customer Vehicle Management and Notification Mobile Application

Development of a Customer Vehicle Management and Notification Mobile Application

warpdevelopment.com
Automotive

Challenges Faced by a Vehicle Customer Engagement Platform

The client requires a comprehensive mobile application that allows vehicle owners to access detailed vehicle information, manage financing details, receive real-time notifications, track vehicle location, and access news updates. Currently, there is a need to improve user engagement, provide efficient vehicle management tools, and establish a digital touchpoint for customers to strengthen brand loyalty.

About the Client

A mid-sized automotive manufacturer or dealership chain seeking to enhance customer engagement through a dedicated mobile app for vehicle management, tracking, and communication.

Goals for a Next-Generation Vehicle Customer App

  • Create a mobile platform enabling users to view in-depth vehicle details and manage financing information.
  • Implement real-time push notification capabilities for important updates and notifications.
  • Integrate vehicle tracking features to display live location data of owned vehicles.
  • Enable users to calculate, apply for, and manage extended warranties directly within the app.
  • Incorporate a news feed feature to deliver the latest company updates and news content.
  • Ensure quick app startup time (between 300-600 milliseconds) to enhance user experience.
  • Achieve a target user registration count of over 200 within initial launch periods.

Core Functional and Technical Functionalities for the Vehicle Management App

  • User authentication and secure login using a cloud-based backend platform.
  • Display of detailed vehicle specifications, service history, and ownership information.
  • Access to financial data including current financing status and payment details.
  • Push notification system for alerts related to vehicle status, promotions, and news updates.
  • Integration with a vehicle tracking service to show real-time location of vehicles.
  • Warranty calculator functionality for users to estimate and apply for extended warranties.
  • Content management system for delivering news updates directly within the app.

Preferred Technologies and Architectural Approach

Hybrid mobile app development framework (e.g., Ionic 3 or similar)
Backend as a Service (BaaS) platform for authentication and data storage (e.g., Firebase)

External System and Service Integrations

  • Third-party vehicle tracking service for live location updates
  • Notification service provider for push notifications
  • Warranty calculation service or module
  • News content management system

Performance, Security, and Usability Non-Functional Requirements

  • App startup time optimized to under 600 milliseconds
  • High availability and scalability to support a growing user base of at least 200+ users initially
  • Secure authentication and data encryption for user data
  • Mobile responsiveness and compatibility across devices
  • Ease of use with an intuitive user interface

Projected Business Outcomes and Benefits of the Vehicle Management App

The deployment of the mobile app is expected to significantly enhance customer engagement by providing quick access to vehicle and finance information, leading to increased user satisfaction. Targeting over 200 active registered users initially, with an average app session duration of approximately 2 minutes focused on finance details and news consumption, the solution aims to foster greater brand loyalty and operational efficiency in vehicle management services.

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