The client requires a comprehensive mobile application that allows vehicle owners to access detailed vehicle information, manage financing details, receive real-time notifications, track vehicle location, and access news updates. Currently, there is a need to improve user engagement, provide efficient vehicle management tools, and establish a digital touchpoint for customers to strengthen brand loyalty.
A mid-sized automotive manufacturer or dealership chain seeking to enhance customer engagement through a dedicated mobile app for vehicle management, tracking, and communication.
The deployment of the mobile app is expected to significantly enhance customer engagement by providing quick access to vehicle and finance information, leading to increased user satisfaction. Targeting over 200 active registered users initially, with an average app session duration of approximately 2 minutes focused on finance details and news consumption, the solution aims to foster greater brand loyalty and operational efficiency in vehicle management services.