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Development of a Scalable E-commerce Platform for Enhanced Customer Engagement

unosquare.com

Retail

eCommerce

Information technology

Current Platform Limitations

The client's existing e-commerce platform suffers from slow load times, a clunky user interface, and limited integration with marketing tools, leading to high cart abandonment rates and decreased customer satisfaction.

About the Client

A mid-sized retail company seeking to enhance its online presence and customer engagement through a modern e-commerce platform.

Key Project Objectives

Design and implement a responsive e-commerce platform with improved load times
Enhance user experience with intuitive navigation and personalized recommendations
Integrate advanced marketing tools for targeted campaigns
Increase conversion rates by at least 25% within the first year

Functional Requirements Overview

Advanced product search and filtering
Seamless shopping cart and checkout
Integration with email marketing platforms
Real-time inventory management

Preferred Technology Stack

React.js for frontend

Node.js with Express for backend

MongoDB for database

AWS for cloud hosting

Required System Integrations

Payment gateways (Stripe, PayPal)
CRM system (Salesforce)
Analytics tools (Google Analytics)

Critical Non-Functional Requirements

High scalability to handle peak traffic
Mobile-first design
Data security compliance (PCI DSS)
Page load time under 2 seconds

Anticipated Business Impact

The new platform is projected to reduce cart abandonment by 40%, increase mobile conversion rates by 30%, and support a 20% growth in annual online sales revenue.