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GlobalShop Retail Group faces scalability issues with its legacy e-commerce system, leading to frequent outages during peak traffic periods. The platform lacks modern features like personalized recommendations, mobile optimization, and seamless payment integrations, resulting in high cart abandonment rates and customer dissatisfaction.
A multinational retail company seeking to expand its digital presence and streamline online operations.
The new platform is projected to reduce cart abandonment by 40%, increase mobile conversion rates by 25%, and support 50% year-over-year growth in online sales. Operational costs are expected to decrease by 30% through automated inventory management and reduced infrastructure maintenance.