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Development of a Scalable Digital Distribution Platform for Digital Media Products
  1. case
  2. Development of a Scalable Digital Distribution Platform for Digital Media Products

Development of a Scalable Digital Distribution Platform for Digital Media Products

netguru.com
eCommerce
Media
Consumer products & services

Identified Challenges in Digital Media Distribution

The client faces difficulties in launching and managing a comprehensive digital distribution platform capable of handling multiple types of digital goods, supporting integrations with third-party business systems and payment gateways, all within a tight timeline to coincide with a live event. They need a reliable, flexible solution to enable rapid feature additions, expand product categories, and ensure a smooth user experience during critical launch phases.

About the Client

A mid-sized digital media company seeking a comprehensive platform to distribute games, eBooks, and digital comics globally, with capabilities for seamless downloads, user engagement, and flexible product management.

Goals for Developing a Next-Generation Digital Distribution Platform

  • Successfully deliver a fully functional Minimum Viable Product (MVP) within 100 days to support a live launch event.
  • Enable distribution of at least three types of digital goods (e.g., games, ebooks, comics).
  • Achieve at least 30,000 users on day one post-launch.
  • Facilitate quick addition of new product categories and features through modular development sprints.
  • Ensure a robust user experience with minimal downtime and high scalability for future growth.
  • Meet predefined business and budget targets, ensuring a successful market entry.

Core Functional Features for the Digital Distribution System

  • User authentication and account management
  • Product catalog management supporting multiple digital product types
  • Secure digital download and delivery system
  • Customizable voucher and coupon management
  • Gamification elements to enhance user engagement
  • Integration with third-party ERP systems (e.g., Microsoft Dynamics AX)
  • Development of a custom payment gateway supporting multiple payment methods
  • Admin dashboard for content and process management
  • Real-time analytics and monitoring for user activity and system performance

Preferred Technologies and Architectural Approaches

Full stack web development using modern frameworks and languages
Scalable cloud infrastructure to support high traffic
Integration-ready architecture supporting RESTful APIs
Secure payment processing protocols

External Systems and Service Integrations

  • ERP systems for inventory and order management
  • Third-party payment gateways
  • Analytics and reporting platforms
  • Content management systems for media assets

Non-Functional Specifications for Reliability and Performance

  • Platform must support at least 30,000 concurrent users on launch day
  • High system availability with 99.9% uptime
  • Data security compliance, including PCI DSS for payment processing
  • Rapid feature deployment cycles to adapt to market needs

Projected Business Outcomes from the Platform Development

The new digital distribution platform is expected to enable a successful launch with at least 30,000 active users on day one, facilitate rapid addition of new content types, and support ongoing feature enhancements. It will streamline digital product delivery, improve customer engagement through gamification and vouchers, and provide scalable infrastructure to support future growth, achieving key business and financial goals.

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