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Development of a Scalable Digital Advertising Platform with Real-Time Analytics and Multi-System Integration

thecodest.co

Media

Advertising & marketing

Information technology

Challenges in Digital Advertising Workflow Efficiency

Manual processes, fragmented systems, and lack of real-time campaign visibility led to inefficiencies, increased operational costs, and limited scalability in digital advertising operations.

About the Client

A large media group operating newspapers, radio, web TV, and digital projects across Sweden.

Key Goals for Platform Development

Automate manual advertising workflows
Centralize campaign management across multiple channels
Maximize ROI through real-time optimization
Enable seamless integration with existing DSP/SSP/CRM systems
Enhance scalability for growing user bases

Core Platform Capabilities

Real-time ad campaign previews
Historical campaign tracking and visualization
Multi-system integration framework
Automated campaign optimization tools
User-friendly interface for campaign management

Technology Stack Requirements

Vue.js

Amazon AWS

Ruby on Rails

Critical System Integrations

Demand-Side Platforms (DSP)
Supply-Side Platforms (SSP)
Customer Relationship Management (CRM) systems

Operational Requirements

High scalability for user growth
Data security and privacy compliance
Cross-platform performance optimization
Future-proof architecture for evolving marketing trends

Expected Business Outcomes

Streamlined operations handling 3x+ more campaigns without workforce expansion, 40% reduction in system maintenance costs, and enhanced client ROI through real-time data-driven decisions.