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Development of a Scalable Branding Platform for Remote Tech Talent Marketplace

phenomenonstudio.com

Business services

Information technology

Current Branding Challenges

Inconsistent brand identity fails to reflect innovation and global reach, lacks reliability cues for competitive markets, and absence of a unified design system causes inefficiencies in marketing collateral production.

About the Client

A global platform connecting businesses with remote tech talent, specializing in developers, designers, and product managers.

Key Project Objectives

Establish a cohesive brand identity that emphasizes innovation, trust, and global expertise
Create a scalable design system to streamline marketing asset creation
Enhance customer recognition and loyalty through consistent visual language

Core System Functionalities

Customizable brand guidelines generator
Dynamic logo variations for multiple use cases
Centralized brand asset repository with version control
Cross-platform typography/color palette management

Technology Stack Preferences

Figma API

Adobe Experience Manager

React.js

Node.js

AWS S3

System Integrations

CRM platforms (Salesforce, HubSpot)
Marketing automation tools (Mailchimp, Marketo)
Content management systems (WordPress, Drupal)

Non-Functional Requirements

Support for 10,000+ concurrent users
99.9% system uptime SLA
Role-based access control for asset management
Cross-browser compatibility (Chrome, Safari, Firefox)

Expected Business Impact

Projected 30-35% reduction in annual marketing collateral production time, 10-15% increase in customer recognition metrics, and 25% faster onboarding of new brand partners through standardized brand implementation tools.