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Development of a Scalable Automotive Marketplace Platform with Multi-Channel Integrations

nix-united.com

Automotive

eCommerce

Advertising & marketing

Challenges in Automotive Marketplace Development

Legacy system limitations causing resource duplication, inefficient vehicle inventory management, lack of SPA architecture for seamless user experience, insufficient third-party advertising/analytics integrations, and inadequate geolocation-based search capabilities.

About the Client

An online automotive marketplace connecting individual sellers and 20,000+ dealerships nationwide, offering vehicle sales, reviews, financing, and insurance services.

Objectives for Enhanced Automotive Marketplace

Create a unified SPA platform for vehicle buying/selling processes
Implement high-load data processing for vehicle inventory
Integrate multi-channel advertising and analytics platforms
Optimize SEO and geolocation-based search functionality
Establish parallelization for inventory data import processes

Core Marketplace Functionalities

User registration and vehicle listing management
Advanced vehicle search by brand, model, price, and geodistance
Dealer lead tracking and performance analytics
Favorite vehicle saving functionality
Admin dashboard for user/dealer management
Third-party advertising banner management

Technology Stack Requirements

React JS

PHP 7

Laravel

MySQL

Elasticsearch

Redis

Kotlin

Swift

Third-Party System Integrations

Google Ads
Facebook Marketing
Stripe Payments
AWS Services
Vinaudit Vehicle History

Performance and Scalability Requirements

High-traffic website performance optimization
Data import parallelization for scalability
Cross-platform SEO optimization
Secure payment and user data handling
Real-time geolocation-based search capabilities

Expected Business Impact of the New Marketplace

Enables efficient vehicle transactions through a user-friendly interface, increases dealer lead conversion rates via targeted advertising integrations, supports nationwide scalability with optimized data processing, and improves customer acquisition through enhanced search functionality and SEO performance.