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Development of a Scalable and Personalized In-Vehicle Digital Product Purchase Platform

grapeup.com

Automotive

Challenges with Existing In-Vehicle Purchase System

The client's current in-vehicle digital product purchase solution is experiencing issues with high costs, slow performance, and a lack of scalability. These issues are hindering their ability to offer tailored products and improve sales efficiency, stemming from ambiguous business requirements and a suboptimal user experience.

About the Client

A leading sports car manufacturer focused on delivering premium customer experiences through innovative digital solutions.

Project Objectives

Develop a scalable and cost-effective in-vehicle digital product purchase platform.
Enhance the user experience for customers purchasing digital products within their vehicles.
Improve operational efficiency in managing and delivering digital products.
Enable personalized product offerings based on customer profiles and preferences.
Increase sales effectiveness through targeted product recommendations and customized offers.

Functional Requirements

Dynamic product catalog generation based on rules and customer profiles.
Personalized offer creation and delivery.
Seamless integration with the existing product catalog.
Support for a wide range of digital products.
User account management and purchase history tracking.
Flexible pricing and promotion management.

Preferred Technologies

Java

Spring Boot

Terraform

AngularJS

Required Integrations

Existing product catalog system
Business Process Management (BPM) tool
Hubspot (for marketing automation)
Facebook (for advertising)
LinkedIn (for advertising)

Key Non-Functional Requirements

High scalability to accommodate future growth.
Optimal performance and responsiveness.
Robust security to protect customer data.
High availability and reliability.
Maintainability and ease of updates.

Expected Business Impact

Successful implementation of this project will result in a significant improvement in the customer experience, increased sales, and enhanced operational efficiency. The ability to deliver personalized offers and a streamlined purchasing process will strengthen customer loyalty and drive revenue growth. The scalable architecture will ensure the platform can adapt to future product offerings and market demands.