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Nova Media Group experienced limitations with their existing system built on Airtable, Square, and Optisigns. Manual processes for ad distribution, payment processing, and data tracking became unsustainable as the number of screens and clients grew. Integrating disparate systems and managing real-time data from Optisigns' limited API presented significant technical hurdles. The existing system lacked features for customer self-service, ad validation, and robust reporting.
Nova Media Group is a rapidly expanding marketing company specializing in digital signage solutions across the United States. They provide businesses with a platform to distribute advertisements through a network of screens, aiming for efficient and scalable ad delivery.
The new platform is expected to significantly reduce operational costs by automating manual tasks and improving efficiency. The enhanced customer experience will lead to increased customer satisfaction and retention. Scalability will support future growth, and the platform's robust reporting capabilities will provide valuable insights for business decision-making.