Development of a Reward and Engagement Mobile Platform for Consumer Goods Brands

The client faces difficulties maintaining an outdated mobile app used for delivering cashback offers and consumer rewards, resulting in increased maintenance costs and limited functionality. The existing platform hampers effective engagement with shoppers, leading to reduced customer retention and lower redemption rates for cashback initiatives.

A mid-sized FMCG startup seeking to enhance consumer engagement through a digital reward platform, leveraging mobile technology to increase customer loyalty and purchase frequency.

• Rebuild and modernize the existing cashback and reward mobile application to improve stability, performance, and user experience.
• Introduce new features such as push notifications, geolocation, offline caching, and multi-device (tablet) support to enhance user engagement and accessibility.
• Implement a scalable and maintainable technology stack suitable for ongoing updates and feature additions.
• Ensure seamless integration with external systems for barcode scanning, camera access, and location services.
• Improve overall customer redemption rates and user satisfaction to strengthen brand loyalty.

• Cross-platform support for both iOS and Android devices, ensuring wide user coverage.
• Integration of barcode and QR code scanning functionality for reward redemption.
• Implementation of push notifications to alert users about new offers and updates.
• Geolocation capabilities to provide location-based offers and personalized content.
• Offline caching mechanism to allow app usage without internet connectivity.
• Support for tablet devices with adaptive UI layouts.
• User account management and transaction history tracking for reward redemption and cashback offers.
• Admin interface for managing offers, monitoring app performance, and user engagement analytics.

• Barcode and QR code scanning libraries
• Geolocation services/APIs
• Push notification services
• Backend systems for user data, rewards, and transactions

• App responsiveness with minimal latency, supporting real-time updates
• Secure handling of user data and transactions, complying with relevant data protection standards
• Scalable backend infrastructure to support growing user base and offer volume
• High availability with consistent uptime to ensure continuous access to rewards

The new reward platform is expected to significantly enhance customer engagement and satisfaction, leading to increased redemption rates and consumer loyalty. Anticipated outcomes include improved operational efficiency, higher app retention, and growth in brand visibility within the competitive FMCG market.