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Development of a Restaurant Reservation and Loyalty Platform with Scalable User Growth
  1. case
  2. Development of a Restaurant Reservation and Loyalty Platform with Scalable User Growth

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Development of a Restaurant Reservation and Loyalty Platform with Scalable User Growth

brightinventions.pl
Food & Beverage
Hospitality & leisure
eCommerce

Challenges in Expanding Loyalty App into a Comprehensive Dining Platform

The client needed to pivot from a standalone loyalty app (Everytap) to a multifunctional platform integrating restaurant reservations while maintaining user engagement and scaling to 500K users across major Polish cities.

About the Client

A mobile application company specializing in restaurant discovery, loyalty programs, and reservation systems for urban dining experiences.

Goals for Platform Expansion and User Growth

  • Integrate a seamless reservation system into the existing loyalty app framework
  • Expand user base to 500K+ through enhanced feature adoption
  • Improve restaurant discovery capabilities in urban markets
  • Create a unified platform for loyalty rewards and dining bookings

Core Platform Functionalities and Key Features

  • Restaurant discovery with location-based filtering
  • Loyalty points tracking and redemption system
  • Real-time reservation booking with calendar integration
  • User profile management with dining history
  • Push notifications for promotions and booking confirmations

Technology Stack for Scalable Development

React Native for cross-platform mobile development
Node.js backend with microservices architecture
AWS cloud infrastructure for scalability
GraphQL API for efficient data querying

Critical System Integrations

  • Payment gateway integration (Stripe/PayPal)
  • Restaurant POS system synchronization
  • SMS/email notification services (Twilio/Amazon SES)
  • Third-party authentication (Google/Apple)

Performance and Security Requirements

  • Support for 1M+ concurrent users
  • 99.9% system uptime SLA
  • End-to-end data encryption
  • Real-time reservation system synchronization

Expected Business Outcomes from Platform Enhancement

The integrated reservation and loyalty platform is projected to drive 300% YoY user growth, increase average user engagement by 40%, and expand market share in Poland's top 10 cities while creating new revenue streams through premium restaurant partnerships.

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