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The client required a promo website that maintains brand consistency with their existing app while differentiating itself in a competitive market. Key challenges included optimizing cross-device responsiveness, structuring complex product information for user clarity, and ensuring seamless client collaboration during design iterations.
A mobile application provider specializing in eSIM card management and flexible tariff plan solutions for global users
Anticipated 17% increase in user acquisition through enhanced visual appeal, with projected 30% improvement in conversion rates from website visitors to app downloads. The design solution is expected to strengthen brand recognition across platforms while achieving 80%+ average page scroll depth through optimized content engagement.