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Development of a Real-Time Open House Listing and Planning Platform for the Residential Real Estate Market
  1. case
  2. Development of a Real-Time Open House Listing and Planning Platform for the Residential Real Estate Market

Development of a Real-Time Open House Listing and Planning Platform for the Residential Real Estate Market

saritasa.com
Real estate
Business services
Advertising & marketing

Identifying Challenges in Residential Property Showcasing and Buyer Engagement

A strategic real estate platform seeks to improve the visibility of open house listings and streamline the scheduling and planning process for home buyers and sellers. Current challenges include inefficient coordination, lack of real-time updates, limited buyer insight for sellers, and suboptimal user experience across devices and platforms.

About the Client

A mid-sized real estate technology company aiming to enhance property listing visibility and facilitate efficient home viewing scheduling for buyers, sellers, and agents.

Goals for Developing an Integrated Real Estate Open House Platform

  • Create a web application that aggregates real-time open house listings matching user search criteria.
  • Enable users to view property details, images, and relevant neighborhood information such as school ratings.
  • Incorporate mapping features with driving directions for open house visits.
  • Facilitate user registration for buyers, sellers, and real estate agents with role-specific access to features.
  • Provide real-time attendance tracking and scheduling insights for sellers and agents to optimize open house turnout.
  • Ensure platform scalability, security, and responsiveness to support high traffic volumes and mobile accessibility.

Core Functional Capabilities for the Real Estate Open House Platform

  • API integration for property listings from multiple MLS sources, including open house schedules.
  • Automatic redirection to local agents if no open houses are scheduled on a given day based on zip code proximity.
  • Role-specific user accounts for home buyers, home sellers (FSBO), and real estate agents, each with tailored functionalities.
  • Display of detailed property information, images, listing agent contacts, mortgage calculator, and external links to school ratings.
  • Map visualization with driving directions using mapping APIs.
  • Scheduling and attendance management tools for open houses, including notifications and analytics to motivate attendance.

Technology Stack and Architectural Preferences for Development

PHP framework for backend development
Google Maps API for mapping and directions

Essential External System Integrations

  • MLS data feeds for property listings
  • IDX broker API for listing management
  • Zip code API for local agent routing
  • Mapping API for directions and spatial visualization

Non-Functional System Requirements and Performance Metrics

  • Responsive design optimized for desktop and mobile devices
  • High availability with 99.9% uptime to support real-time updates
  • Secure user authentication with role-based access controls
  • Performance optimization for quick search results within 2 seconds
  • Scalability to handle peak traffic during high-demand home viewing periods

Expected Business Benefits and Project Impact

The platform aims to improve open house engagement and scheduling efficiency, leading to increased property exposure and faster sales cycles. With real-time listings and attendee insights, users can expect a notable boost in lead conversion rates and higher overall customer satisfaction, supporting broader market reach and operational effectiveness.

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