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Development of a Realistic and Authentic Social Content Platform
  1. case
  2. Development of a Realistic and Authentic Social Content Platform

Development of a Realistic and Authentic Social Content Platform

appetiser.com.au
Media
Advertising & marketing
Entertainment

Identifying the Need for an Authentic Social Content Sharing Platform

Current social media platforms often over-glorify curated images and moments, contributing to unrealistic expectations and social pressure. Users seek a safer environment that encourages genuine sharing of both positive and negative experiences, while protecting young users from harmful content and maintaining a family-friendly environment.

About the Client

A social media company focused on authentic content sharing, aiming to promote genuine interaction and mental well-being among users.

Key Goals for Developing a Genuine and Safe Social Sharing App

  • Create a social media platform that emphasizes authentic and truetolife content sharing, including both positive and negative moments.
  • Implement safety measures to protect young users and ensure a family-friendly environment.
  • Enable users to connect with loved ones, within a trusted community, and with the general public in a judgement-free space.
  • Design a platform that inspires and promotes real-life content, reducing unrealistic expectations and promoting mental well-being.

Core Functionalities for Authentic Social Sharing Platform

  • User profiles that support sharing both positive and negative life moments in an authentic manner.
  • Content moderation tools to ensure safety and prevent harmful or inappropriate content, especially for young users.
  • Community and trusted network features to enable sharing within selected groups or with the public.
  • Content discovery algorithm that promotes honest and genuine posts over curated or overly polished content.
  • Safety features such as age restrictions, content filtering, and reporting mechanisms to maintain a family-friendly environment.

Preferred Technologies and Architectural Approaches

Mobile app platforms (iOS and Android)
Scalable backend infrastructure
Modern UI/UX frameworks
Real-time content sharing technologies

Necessary External System Integrations

  • Content moderation and safety management tools
  • User authentication and age verification systems
  • Notification and messaging platforms
  • Analytics and user engagement tracking systems

Critical Non-Functional System Requirements

  • High scalability to support growth in user base and content volume
  • Performance metrics ensuring quick load times and real-time content updates
  • Robust security protocols to protect user data and prevent malicious activity
  • Compliance with data privacy regulations, especially for minors

Projected Business Impact and Outcomes of the New Platform

The new social platform aims to foster genuine user engagement by promoting authenticity, leading to increased user retention and satisfaction. It is expected to create a safer online environment for young users, increasing adoption among families and communities. The platform could achieve higher trust ratings and user-generated content growth, contributing to vibrant and meaningful online interactions.

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