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Development of a Real Estate Marketplace Platform

artkai.io

Real estate

Challenges in the Singapore Real Estate Market

The Singapore real estate market is dominated by real estate agents, creating imbalances in power dynamics. Property owners face challenges in evaluating agents effectively due to information asymmetry, high marketing costs for agents, and limited options for comparison. There's a need for a platform that provides transparency, control, and access to a wide range of agents.

About the Client

Prop.ly is a proptech company focused on revolutionizing the Singapore real estate market by creating a transparent and user-friendly platform connecting property owners and real estate agents.

Project Goals

Develop a user-centered real estate marketplace platform connecting property owners and real estate agents.
Enable property owners to easily compare agent services, commission rates, and specializations.
Provide real estate agents with a platform to advertise their services and connect with potential clients.
Facilitate efficient communication and deal-making between property owners and agents.
Implement a referral system to drive user acquisition.

Functional Requirements

User registration and authentication (property owners and agents)
Agent profiles with service details, specializations, and reviews
Property listing functionality with detailed information and images
Search and filtering capabilities for agents based on location, specialization, commission rate, and other criteria
Direct messaging and communication system between property owners and agents (using Sendbird chat)
Push notifications for new offers and updates
Referral system with incentives for both users
Admin panel for moderation and user management
CRM system for agents to manage leads and client interactions

Preferred Technologies

React Native (for cross-platform mobile development)

TypeScript

Redux

Next.js

Node.js

Integrations Required

Sendbird (for chat functionality)
CRM system (integration details TBD)

Non-Functional Requirements

Scalability to accommodate a growing user base
High performance and responsiveness
Secure data storage and user authentication
Cross-platform compatibility (iOS and Android)
Reliable push notification delivery

Expected Business Impact

This platform is expected to significantly impact the Singapore real estate market by increasing transparency, empowering property owners, and streamlining the agent-client process. It aims to reduce the time and effort involved in finding the right agent, leading to faster property sales and improved customer satisfaction. The referral system will facilitate organic growth and user acquisition, contributing to market dominance.