Development of a Publisher-Specific Code Separation and Management Tool for Advertising Campaigns

The client faces difficulties in maintaining a unified ad codebase for multiple publisher websites, as website-specific CSS and JS modifications are embedded directly into a central code file. Errors in this main file can disrupt entire campaigns, causing financial and reputational risks, due to the inability to isolate or quickly fix publisher-specific issues.

A mid-sized digital advertising agency managing ad campaigns across numerous publisher websites, requiring efficient management of publisher-specific ad code customizations.

• Create a secure, admin-only interface to manage publisher profiles and their custom CSS and JS code snippets.
• Implement functionality to add, edit, activate/deactivate publisher-specific code files without impacting the overall ad deployment.
• Allow quick retrieval and injection of publisher-specific code into ad display scripts to ensure smoother campaign operation.
• Enhance error tracking by enabling links or references to problematic code segments for efficient issue resolution.
• Support bulk actions such as activating or deactivating multiple publisher profiles simultaneously.
• Facilitate search, sorting, and filtering of publisher profiles and code snippets for efficient management.

• User authentication and role-based access control for administrative users.
• Dashboard displaying list of all publishers with options to add, edit, delete, activate, and deactivate.
• Form interface to input publisher details including name, email, host information, and custom CSS/JS code segments.
• Automatic generation and storage of publisher-specific JS and CSS files on the server.
• Dynamic injection of publisher-specific code into ad display scripts via server calls.
• Error reporting feature that allows linking to specific code issues for targeted fixing.
• Sorting options (ascending/descending) for publisher list management.
• Search functionality for quick lookup by publisher name or other attributes.
• Bulk action tools for activating or deactivating multiple publisher entries simultaneously.

• Server-side storage for publisher-specific CSS and JS files
• Database system for storing publisher profiles, statuses, and error links
• Authentication system for secure admin login

• System must support management of at least 400 publisher profiles with quick response times
• Secure access control to prevent unauthorized changes
• High availability and reliability to ensure uninterrupted ad campaign operations
• Ease of maintenance and extendability for future feature additions

The implementation of this publisher-specific code management tool is expected to significantly reduce campaign errors caused by code issues, enabling independent fixes without disrupting other campaigns. It will enhance operational efficiency, decrease downtime, and improve overall campaign performance, leading to minimized financial losses and increased client satisfaction.