The platform's existing system was targeted at an older, less tech-savvy audience, making it difficult for users to navigate. Additionally, there was no revenue model in place, limiting financial sustainability. Users lacked intuitive features for sharing memories, connecting with new people in larger groups, and managing member profiles—especially for users with limited technical skills or those who had passed away. These issues hindered user engagement, growth, and monetization potential.
A mid-sized social platform focusing on private groups, community engagement, and personalized sharing, serving a diverse user base including families and community groups seeking greater connection and management tools.
By implementing these features, the platform is expected to significantly enhance user engagement and satisfaction, support over 100 paid groups, and generate consistent monthly revenue through diversified subscription plans. Improved usability and community tools will foster robust growth, increased retention, and sustainable monetization, mirroring the success seen in previous similar platform enhancements.