Most home buyers and sellers tend to engage with real estate agents only after they have made the decision to buy or sell, leaving limited opportunity for agents to develop meaningful relationships beforehand. This reactive approach reduces agents' ability to influence decisions early and limits consumer exposure to available professional services before official listings are posted.
A technology-driven real estate agency or platform seeking to engage buyers and sellers earlier in the property transaction process by facilitating proactive connections between consumers and agents before official listings.
This platform is expected to significantly enhance early engagement in the real estate transaction process by enabling property owners to connect with agents prior to official listings. The solution aims to increase agent exposure to potential clients, reduce the time-to-market for properties, and improve overall transaction efficiency, ultimately leading to greater market competitiveness and higher customer satisfaction.