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Development of a Personalized NFT Marketplace with AI-Powered Art Discovery

artkai.io

eCommerce

Art

Technology

Challenges in NFT Art Discovery and Creator Engagement

The current NFT marketplace landscape faces challenges in helping users discover relevant art within a vast and diverse collection. Creators also struggle with effective audience engagement and conversion. Existing solutions lack a personalized approach to art discovery and struggle to effectively connect artists with their target audience.

About the Client

Lona is an innovative platform dedicated to connecting art creators with enthusiasts through a unique NFT marketplace and personalized art discovery experiences.

Project Goals

Develop a robust NFT marketplace for digital assets.
Create a personalized art discovery experience using a custom quiz.
Increase user engagement and time spent on the platform.
Facilitate connections between artists and potential buyers.
Provide artists with tools for targeted marketing and sales.
Drive adoption of NFTs among art enthusiasts.

System Functionality

NFT Marketplace: Browse, search, and purchase NFTs.
User Accounts: Registration, profile management, and wallet integration.
Artist Profiles: Showcase artwork, biography, and contact information.
Personalized Quiz: A series of art-based questions to determine user preferences.
Recommendation Engine: Suggests art based on quiz results and user activity.
Sales Tools: Features for artists to manage listings, set prices, and track sales.
Secure Transactions: Integration with secure payment gateways.
Content Management System (CMS): For managing platform content and articles.

Technology Stack

TypeScript

React.js

Redux

Next.js

.NET

Microsoft Azure

MSSQL

REST

Swagger

Socket.io

GraphQL

External Integrations

Payment Gateways (e.g., Stripe, Coinbase Commerce)
Wallet Integration (e.g., MetaMask, WalletConnect)
Analytics Platform (e.g., Google Analytics, Mixpanel)

Non-Functional Requirements

Scalability: The platform must handle a growing number of users and NFTs.
Performance: Fast loading times and responsive user interface.
Security: Secure storage of user data and transactions.
Reliability: High availability and uptime.
Accessibility: Adherence to accessibility guidelines (WCAG).

Expected Business Impact

The successful implementation of this project is expected to significantly increase user engagement, drive NFT sales, and establish Lona as a leading platform for personalized art discovery. The personalized quiz and recommendation engine will improve user satisfaction and retention, while the artist-focused tools will empower creators to reach a wider audience. The initial results of 10,000+ quiz completions and 4,000+ buyer connections demonstrate the potential for rapid growth and a strong return on investment.