Development of a Next-Generation Digital Offer Creation Platform for Automotive Dealerships

Dealerships face complexities in rapidly preparing tailored vehicle offers through manual or outdated systems, leading to delays and inconsistent customer experiences. They require a simplified, fast, and user-friendly tool capable of supporting multiple sales channels and catering to a diverse user base, including younger, tech-savvy customers. Additionally, the current system needs to support seamless internationalization and integration with social media platforms.

A large-scale vehicle manufacturer with a widespread dealership network seeking to streamline their digital sales tools and enhance user engagement across multiple sales channels.

• Create a streamlined, three-step process enabling dealerships to generate personalized vehicle offers quickly and efficiently.
• Upgrade the platform to support new and emerging sales channels aimed at younger customer segments.
• Implement a mobile-first interface design to enhance usability on smartphones and tablets.
• Ensure the platform supports fast multilingual translation for international deployment.
• Enable API integrations for third-party systems and social media sharing functionalities, including formats optimized for platforms like Facebook and WhatsApp.
• Design a scalable, high-performance system capable of handling a large volume of daily offer creations.

• Simplified, three-step interface for quick offer creation
• Support for multiple sales channels and mobile accessibility with a 'mobile first' design approach
• Multilingual support with rapid translation capabilities for international markets
• API enablement for integrations with external systems (e.g., inventory, CRM, pricing engines)
• Social media sharing options in platform-specific formats for Facebook and WhatsApp
• Real-time performance and responsiveness optimized through modern backend technologies

• Social media platforms for content sharing
• Third-party APIs for language translation
• External databases or CRM systems for customer and inventory data
• Communication APIs for social media formats

• System performance capable of supporting approximately 4,500 offers created daily
• Fast load times and high responsiveness across devices
• Flexibility for rapid internationalization and scaling to new markets
• Secure API endpoints and user data protection
• High availability and fault tolerance

The new platform aims to streamline offer creation processes, reducing the time to generate a personalized vehicle proposal to three steps or less. It is expected to support nearly 1,500 dealerships, enabling the creation of over 4,500 offers daily. This efficiency is projected to improve dealer productivity, enhance customer engagement, and facilitate rapid international expansion through swift translation and integration capabilities, leading to increased sales and customer satisfaction.