The client faces difficulties in delivering a seamless, engaging, and accessible mobile banking experience for SME & SOHO customers. Current platforms lack full feature parity across devices, limiting user satisfaction and engagement. There is a need for a unified solution that offers instant access to financial tools, real-time cash flow management, and value-added services to support freelancers and microbusinesses in managing their financial operations efficiently.
A large financial institution seeking to enhance customer experience through a comprehensive mobile banking ecosystem tailored for small and microbusiness clients, offering instant access to financial tools and working capital management.
The project aims to deliver a robust mobile ecosystem that significantly enhances SME & SOHO customer satisfaction and engagement. Expected impacts include improved user satisfaction levels, increased transactional activity, faster onboarding of microbusiness clients, and a broader adoption of value-added financial services. The initial MVP is projected to attract Android users with key functionalities, leading to a comprehensive full-platform launch that boosts operational efficiency and customer retention.