The client is focused on accelerating digital transformation across their business, with a strategic emphasis on delivering a seamless, consistent, mobile-first experience for private banking clients. Key challenges include optimizing mobile app performance, streamlining login and payment flows, enhancing in-app navigation, and transitioning from hybrid frameworks to native technologies to improve app stability and user satisfaction.
A large, private banking institution with a global presence aiming to digitalize and improve its mobile banking offerings for private clients.
The new native mobile banking application is expected to significantly improve user engagement and satisfaction, reflected by an increase in app store ratings and positive reviews. By enhancing performance and usability, the application will facilitate faster transaction processing, reduce user onboarding friction, and increase transaction volumes. The app's personalized insights and seamless experience aim to boost client retention and cross-selling opportunities, ultimately resulting in increased revenue and strengthened market position.