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Development of a Multiplatform Membership-Based Video on Demand Platform with Community Engagement Features
  1. case
  2. Development of a Multiplatform Membership-Based Video on Demand Platform with Community Engagement Features

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Development of a Multiplatform Membership-Based Video on Demand Platform with Community Engagement Features

clock.co.uk
Media
Gaming
eCommerce

Challenges in Centralizing Fan Engagement and Content Distribution

Existing reliance on third-party platforms (Twitch, YouTube) limited direct audience connection, fragmented community interaction, and restricted opportunities for diversified revenue streams. Required a unified platform to host exclusive content, foster deeper fan engagement, and enable scalable growth.

About the Client

A multi-platform entertainment company specializing in live-streamed roleplaying game content and immersive storytelling experiences

Objectives for New Platform Development

  • Create a centralized hub for all Critical Role content and community interaction
  • Enhance fan engagement through exclusive membership benefits and interactive features
  • Establish direct-to-consumer revenue streams independent of third-party platforms
  • Enable scalable infrastructure for future content expansion
  • Transform passive viewers into active community participants

Core Platform Capabilities and Features

  • Multi-tier membership system (Trial/Paid) with exclusive content access
  • Cross-platform content library (video/audio/text formats)
  • Live streaming and on-demand playback functionality
  • Community forums and collaboration spaces
  • Integrated Discord access and chat features
  • Merchandise store with member discounts
  • Event presale ticketing system
  • User analytics dashboard for engagement tracking

Technology Stack Requirements

Custom web platform with React/Node.js frontend
Mobile app development (iOS/Android) using React Native
Cloud-based content delivery network (AWS/Azure)
Streaming technology (HLS/DASH)
Database: MongoDB/PostgreSQL hybrid

Third-Party System Integrations

  • Discord API for community access
  • Stripe/PayPal payment gateways
  • Google Analytics 4 integration
  • Content delivery network (CDN) for media streaming
  • Third-party streaming platform APIs (YouTube/Twitch)

Operational and Performance Requirements

  • Support 1M+ concurrent users during live events
  • 99.9% platform uptime SLA
  • Content delivery latency <2s globally
  • GDPR/CCPA compliance for user data
  • Role-based access control (RBAC) security model
  • Cross-platform UI/UX consistency

Expected Business Outcomes

Projected 300% increase in direct audience engagement metrics, 40% reduction in third-party platform dependency, and 200% growth in diversified revenue streams within first 12 months. Platform architecture designed to support 5x content library expansion capacity while maintaining performance standards.

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