The client, a leading media network, faces difficulties in providing seamless, high-quality live and on-demand video streaming across diverse user locations and device types. Existing solutions lack robust content security, efficient delivery, and engaging user interaction features, limiting audience growth and user engagement.
A rapidly growing media organization providing 24/7 live streaming and on-demand video content across multiple platforms, aiming to expand its audience reach globally.
The launch of a secure, reliable, and engaging streaming app is expected to lead to a substantial increase in monthly active users by over 50%, improve user engagement through personalized features and seamless experience, and enhance content security. These improvements will help the client expand their global audience, increase content consumption, and generate higher viewer retention and satisfaction.