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Development of a Multi-Platform Digital Gift Card Management System with Integrated Marketing Automation for a B2C Fintech Company

bnma.us

Financial services

Retail

Platform Limitations and Engagement Challenges Hindering Digital Gift Card Management

The client required a unified platform to enable seamless digital gift card purchases and management across web and mobile interfaces, while lacking robust tools for secure transactions, user engagement analytics, and automated marketing. Existing solutions failed to provide an integrated admin portal or scalable infrastructure to support growth.

About the Client

A B2C financial technology company specializing in digital payment solutions and gift card services for consumers and retailers.

Strategic Objectives for Platform Development

Deliver a cross-platform solution (iOS, Android, web) for gift card management within budget and timeline constraints
Enhance user engagement through automated marketing workflows (email, push notifications)
Implement a secure, scalable database architecture for transaction and user data management
Provide real-time analytics and administrative controls via a centralized portal

Core System Functionalities and Feature Set

Native iOS and Android mobile applications with intuitive UX
Responsive web application for gift card browsing/purchasing
Admin portal with analytics dashboards and content management
Automated marketing system with AWS-integrated email and push notifications
Secure PostgreSQL database with role-based access controls

Technology Stack Requirements

ReactJS and NodeJS for web application development

Swift/Kotlin for native mobile app development

Tailwind CSS and Redux Toolkit for frontend architecture

PostgreSQL for relational database management

AWS services for notification delivery and cloud infrastructure

Critical System Integrations

AWS Simple Email Service (SES) for automated marketing emails
AWS SNS (Simple Notification Service) for push notifications
Payment gateway integration for secure transaction processing

Operational and Performance Criteria

Scalability to support 100,000+ concurrent users during peak periods
PCI-DSS compliance for financial transaction security
99.9% system uptime SLA with automated failover mechanisms
Sub-2-second page load times for core user workflows

Anticipated Business Outcomes

The platform is projected to increase customer retention by 40% through targeted marketing automation, reduce operational overhead by 30% via centralized admin tools, and achieve 200% ROI within the first 18 months post-launch. Implementation of agile development practices will ensure rapid feature iteration while maintaining strict budget adherence.