Development of a Multilingual Online Registration and Marketing Platform for International Software Development Firm

The client lacked an efficient digital platform to collect prospective clients' contact information, facilitate personalized marketing communication, and ensure compliance with data processing regulations. They needed a unified, multilingual interface to improve lead generation and client outreach across different regions, which was hampered by fragmented communication channels and manual marketing processes.

A large, international full-cycle software development company with a global client base, focusing on web and software solutions for various professional sectors.

• Implement a secure, user-friendly online form for prospect contact collection with multilingual support.
• Integrate automated data processing workflows aligned with privacy regulations.
• Enable personalized marketing communication based on client data preferences and profiles.
• Develop a centralized system to manage client inquiries and marketing campaigns effectively.
• Improve lead conversion rates and client engagement metrics post-deployment.

• Multilingual user interface for registration and marketing material submission.
• Secure personal data collection and storage compliant with relevant data processing regulations.
• Opt-in consent management for personalized marketing communication.
• Automated notification and email dispatch upon successful submission.
• Integration with marketing automation tools for personalized outreach.
• Analytics dashboard for monitoring form submissions, user engagement, and conversion metrics.

• Marketing automation platforms
• Customer Relationship Management (CRM) systems
• Email notification services
• Analytics and reporting tools

• High scalability to support increasing global user load
• Performance targets ensuring form load times under 2 seconds
• Robust data security measures in line with GDPR and other relevant standards
• System availability of 99.9% uptime
• Responsive design for compatibility across desktops, tablets, and smartphones

The new platform is projected to significantly enhance global lead generation efforts, increasing client inquiry conversion rates by an estimated 30%, streamlining marketing communications, and enabling real-time monitoring of engagement metrics to inform marketing strategy adjustments. Additionally, compliance with data privacy regulations will reduce legal risks associated with data processing.