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Riot Games required a high-performance, multilingual digital platform to cater to European League of Legends fans. Existing challenges included outdated user experiences, limited localization capabilities, inefficient content workflows for editors, and a lack of interactive features to retain digitally savvy gaming audiences. The previous site suffered from high bounce rates and failed to inspire fans with dynamic content.
Leading video game publisher specializing in competitive esports and live-service games, with a global audience of professional players and gaming enthusiasts.
Projected 40% increase in monthly active users, 25% reduction in bounce rates, and 50% faster content publishing workflows for editors. The platform will establish a foundation for future esports monetization features while strengthening Riot Games' position as Europe's leading competitive gaming ecosystem.