Development of a Multilingual Customer Engagement Platform with Dynamic Data Collection

The client faced difficulties in effectively collecting and managing diverse customer contact data, including language preferences and consent for marketing communications. They lacked a unified platform to facilitate multilingual engagement, automated data handling, and streamlined marketing outreach, which limited their ability to personalize campaigns and comply with data processing regulations.

A mid-sized global IT company providing digital marketing and client onboarding solutions to businesses seeking to enhance their online presence and customer communication channels.

• Implement a secure, user-friendly web form to collect customer contact information securely and efficiently.
• Enable multi-language support for global user engagement, ensuring accessibility and local compliance.
• Develop a dynamic consent management system to handle marketing permissions and personal data processing preferences.
• Integrate data validation and automated acknowledgment workflows to enhance user experience and data accuracy.
• Create an administrative dashboard for monitoring form submissions, managing contact data, and analyzing engagement metrics.
• Ensure the platform adheres to international data protection standards and supports scalable growth.

• Multilingual UI to accommodate global users, supporting major languages.
• Secure data submission with encryption and SSL protocols to protect sensitive information.
• Dynamic form fields tailored to user input, enabling personalized data collection flows.
• Automated pseudonymous ID generation for contact tracking without compromising privacy.
• Explicit consent capture with legal acknowledgment checkboxes, aligned with GDPR and similar standards.
• Real-time validation of contact data (email, phone) to ensure correctness.
• Automated thank you and confirmation emails post-submission.
• Dashboard view for administrators to monitor submissions, filter data, and generate reports.
• Audit logs and data access controls to ensure compliance and traceability.

• Email delivery services for automated notifications and confirmations.
• CRM system integration to synchronize contacts and engagement data.
• Data analytics tools for monitoring form usage and campaign performance.
• Regulatory compliance modules for managing user consents and data privacy.

• System scalability to handle at least 10,000 simultaneous form submissions.
• High availability with 99.9% uptime SLA.
• Data security complying with GDPR, CCPA, and other relevant regulations.
• Response times under 2 seconds for form submission processing.
• Comprehensive audit trails for all data access and modifications.

The new customer engagement platform is expected to increase contact data collection accuracy by 25%, improve marketing response rates through personalized multi-language communication, and ensure compliance with international data privacy laws. Anticipated operational efficiencies include a 30% reduction in manual data handling and a significant enhancement in campaign targeting effectiveness, ultimately contributing to increased customer acquisition and retention.