Development of a Multilingual Corporate Website with CRM Integration and Performance Optimization

The client’s existing corporate website is outdated, lacks multilingual support, and does not effectively integrate with marketing and customer relationship management tools. This hampers their ability to increase brand visibility, attract new subscribers, and facilitate seamless communication with potential and current customers across diverse regions and devices.

A mid-sized property management platform provider seeking to enhance online presence to attract new subscribers and improve user engagement.

• Implement a flexible, easy-to-manage website platform compatible with various third-party tools.
• Achieve high website load speeds and optimal performance under increased traffic volumes.
• Enhance search engine visibility through SEO-friendly features and multilingual optimization.
• Ensure responsive and cross-browser compatible design for desktops, tablets, and smartphones.
• Integrate with a leading CRM system to streamline lead capture, tracking, and customer communication.
• Incorporate site analytics and error tracking systems to inform data-driven decision making.
• Migrate existing blog content to the new platform, supporting engagement and feedback.

• Flexible, self-hosted CMS platform that supports easy content management and future scalability.
• Multilingual support with optimized SEO for each language and regional targeting.
• Fast loading speeds through optimized code, caching, and lazy loading techniques.
• Responsive, mobile-first design ensuring compatibility across various devices and browsers.
• Deep integration with CRM systems to create and manage forms, monitor contacts, and automate workflows.
• Integrated analytics platform (e.g., Google Analytics) for detailed user behavior and traffic analysis.
• Migration tools for transferring existing blog content, comments, and feedback mechanisms.

• CRM systems for customer data management and marketing automation
• Analytics tools such as Google Analytics for traffic insights
• Error tracking and site monitoring tools

• High website load speed optimized through efficient code and caching
• Cross-browser compatibility and mobile responsiveness
• Multilingual SEO optimization for global reach
• Secure architecture implementing best practices for data protection

The upgraded website is expected to significantly increase brand visibility and attract new subscribers, mirroring previous improvements that led to higher customer engagement and subscription growth. Optimized performance and enhanced analytics will enable data-driven marketing strategies, improving decision-making and user experience across diverse regions.