The client lacks an intuitive and engaging digital platform to effectively communicate the importance of gender equality in public sector funding. Their existing website is outdated, not user-friendly, and does not adequately reflect their mission or encourage public engagement, thereby limiting outreach and impact.
A government agency or non-profit organization focused on promoting gender equality and transparent public finance management through digital outreach.
The new multilingual website is expected to significantly enhance public awareness of gender-equal budgeting initiatives, resulting in increased stakeholder engagement and activity. Target metrics include a measurable rise in participation rates, content dissemination effectiveness, and outreach activities, paralleling previous project outcomes where stakeholder involvement and activity initiatives increased notably following platform improvements.